Allen Edmonds In-Store

Real craftsmanship is hard to come by these days, so it was really cool to get to travel to Port Washington Wisconsin,

and spend a few days in the Allen Edmonds factory, getting to see just how involved and complex the process of crafting shoes can be.

As a “hobbyist” woodworker, I was really able to appreciate the effort and care that went into each pair of shoes. While this was a factory, and they turn out an unbelievable amount of shoes every day, it was not at all uncommon to see people stopping to make sure what they were doing was as good as it could be.

Working with Allen Edmonds, Frame-4 shot a series of videos highlighting the different welts and their benefits.

The factory and the people were both amazing. It was a great shoot and a really cool experience.